Tuesday, May 24, 2011

Gift Certificate

Is Giving Gift Certificates a Good Idea?
Executive Summary By Aiden W

Gift certificates or gift cards are very popular nowadays. Almost all grocery and drug stores as well as some department stores carry a variety of gift cards from retailers other than themselves. There are also gift cards from financial institutions like American Express and Visa that you can use like credit cards.

There have been several responses to the question, and most of them say that gift certificates or gift cards do make good presents. Let's first look at some of the advantages of giving a gift certificate.

From the giver's standpoint buying a gift certificate is very practical and convenient. You just go into a store and purchase a very small and light item (the gift certificate or card) which doesn't need to be wrapped. From the recipient's standpoint getting a gift certificate is also very practical since it's almost as good as cash. Getting a dining or restaurant gift certificate is great if you enjoy eating out, especially if you have a favorite restaurant.

Gift certificates have their disadvantages too, however. There are certain ways you can get around this such as placing the card in a nice gift card holder and/or including a personalized note card along with the gift certificate.


Gifting in Style With Gift Certificates
Executive Summary By Nilakshi Handique

Gift certificates or gift vouchers are the latest fad in India. Almost all the popular Indian as well as international brands in the country today has gift vouchers to enable the users to gift the receiver the freedom of choice. Gift certificates give the user the flexibility to buy any product from an authorized brand / store. The idea of gift certificates is not just confined to gifting near and dear ones.

Corporate houses are nowadays thriving with the idea of gifting their employees with gift certificates to show gratitude for their service during various special occasions. Now the question is where would you purchase these gift certificates from? Some stores even facilitate sending gift certificates through email or printing the gift certificates right from your computer. The receiver of gift certificates has the choice of redeeming the exact amount mentioned in the gift certificate or can buy a gift of their preference by paying a little extra. The gift certificates also help in brand promotion in different industry sectors.

This festive season, you too can send gift certificates throughout India and gift in style and let the receiver smile all the way with the finest gift of their choice.




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